What results did the AJEX Logistics engagement achieve?
Scaled revenue from $312K to $1.8M in 90 days. Boosted freight sales volume by 1,280% (5 to 69 shipments/day). Increased international market share by +18%.
Scaled revenue from $312K to $1.8M in 90 days
Boosted freight sales volume by 1,280% (5 to 69 shipments/day)
Increased international market share by +18%
Won Platinum Merken (UPS Company) Certification
What was the context for AJEX Logistics?
As Global Chief Revenue Officer & Commercial Director (May 2023 - July 2024), led global revenue operations connecting the world to Saudi Arabia.
What challenge did AJEX Logistics face?
Needed to rapidly scale revenue, automate conversions, and digitize business intelligence to capture market share in the fast-growing Saudi logistics sector.
What approach did Nourhan take at AJEX Logistics?
Implemented a 'speed to market' commercial strategy, launching the global website in 2 weeks. Redefined brand narrative and optimized HubSpot CRM for automated digital campaigns.
How was the AJEX Logistics strategy executed?
Restructured sales playbooks and demand management systems. Launched specialized full-mile services from China to Middle East and secured global supply chain partnerships.