What results did the Delivery Solutions engagement achieve?
Enabled successful acquisition by UPS in May 2022. Hit $8.8M annual revenue target by Q3 2022. Secured partnerships with Sephora, Lowe's, and Abercrombie & Fitch.
Enabled successful acquisition by UPS in May 2022
Hit $8.8M annual revenue target by Q3 2022
Secured partnerships with Sephora, Lowe's, and Abercrombie & Fitch
Achieved #1 SEO search position through aggressive lead gen
What was the context for Delivery Solutions?
As Senior Director of Corporate Marketing & Brand (Sept 2021 - May 2023), served as the first management hire and played a pivotal role in positioning the company for acquisition.
What challenge did Delivery Solutions face?
The startup required a robust brand narrative, enterprise-grade positioning, and a scalable revenue engine to attract venture capital and potential acquirers in a competitive logistics tech market.
What approach did Nourhan take at Delivery Solutions?
Developed a 'global footprint' brand strategy and interstellar reputation narrative. Aligned storytelling with demand generation to target enterprise clients like Sephora, Lowe's, and Abercrombie & Fitch.
How was the Delivery Solutions strategy executed?
Led national and global brand positioning, enabling sales teams with high-impact collateral. Executed aggressive SEO strategies achieving #1 search position (improved from 81 to 40 in one month).