What results did the Majid Al Futtaim engagement achieve?
Achieved 65% adoption of Workplace by Facebook in 60 days. Integrated 'Mona' AI for strengthened Business Intelligence. Led Apple Retail & SAP collaborations for CX mapping.
Achieved 65% adoption of Workplace by Facebook in 60 days
Integrated 'Mona' AI for strengthened Business Intelligence
Led Apple Retail & SAP collaborations for CX mapping
Managed 20+ direct reports and $7M marketing budget
What was the context for Majid Al Futtaim?
As Senior Creative Tech & Strategy Manager (April 2014 - March 2018), managed a $7M budget across retail, real estate, and entertainment divisions.
What challenge did Majid Al Futtaim face?
The conglomerate needed to modernize its internal communications and integrate advanced BI/AI tools to enhance customer experience across 17 countries.
What approach did Nourhan take at Majid Al Futtaim?
Spearheaded digital transformation initiatives including the integration of 'Mona' AI for business intelligence and Workplace by Facebook for internal collaboration.
How was the Majid Al Futtaim strategy executed?
Initiated and led collaborations with Apple and SAP for customer journey mapping. Directed the 5-year creative strategy for brand evolution.
What project artifacts illustrate this work?
