What results did the Mobily engagement achieve?
Contributed to telecom sector growth. Enhanced brand customer experience.
Contributed to telecom sector growth
Enhanced brand customer experience
What was the context for Mobily?
Head of Brand Experience (Saudi Arabia).
What challenge did Mobily face?
Enhancing the telecom brand experience in a competitive market.
What approach did Nourhan take at Mobily?
Focused on customer-centric brand touchpoints and innovative engagement.
How was the Mobily strategy executed?
Led brand experience initiatives across the kingdom.