What results did the OCTAL Petrochemicals engagement achieve?
Successfully penetrated European & NA markets. Established strong corporate global presence.
Successfully penetrated European & NA markets
Established strong corporate global presence
What was the context for OCTAL Petrochemicals?
Director and Head of Corporate Communications (Apr 2008 - Sept 2009).
What challenge did OCTAL Petrochemicals face?
Penetrating European and North American markets for a major petrochemical producer.
What approach did Nourhan take at OCTAL Petrochemicals?
Spearheaded integrated marketing campaigns targeting international markets.
How was the OCTAL Petrochemicals strategy executed?
Directed corporate communications and market entry strategies.