What results did the SABIC engagement achieve?
Directed multi-directional CSR campaigns. Strengthened corporate brand responsibility profile.
Directed multi-directional CSR campaigns
Strengthened corporate brand responsibility profile
What was the context for SABIC?
Corporate Strategy & Brand Manager (May 2007 - Apr 2008).
What challenge did SABIC face?
Managing corporate social responsibility and brand initiatives for a global leader.
What approach did Nourhan take at SABIC?
Directed multi-directional CSR campaigning for social, health, and environmental initiatives.
How was the SABIC strategy executed?
Managed corporate strategy alignment with brand values.