What results did the TMG Property Management engagement achieve?
Grew revenue from $5M to $7M. Increased digital traffic from 7% to 89% in 90 days. Improved Click-Through Rates by 44%.
Grew revenue from $5M to $7M
Increased digital traffic from 7% to 89% in 90 days
Improved Click-Through Rates by 44%
What was the context for TMG Property Management?
Director of Marketing & Communications (Dec 2018 - Jan 2020).
What challenge did TMG Property Management face?
Needed to reposition the brand and improve digital performance to drive revenue growth.
What approach did Nourhan take at TMG Property Management?
Created a media consortium with KGW, AlphaMedia, and RentPath. Implemented robust SEO/SEM enhancements.
How was the TMG Property Management strategy executed?
Led digital strategy and commercial production. Increased digital exposure by 80%.
Where has this work been covered?
What project artifacts illustrate this work?
